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When E. G. Hudson & Associates opened in May 2007, it was a long sought after milestone for President Eric Hudson. Much of his adult life leading up to opening day was a great story waiting to be told. That’s exactly what a news release is: a great story put in words that capture the emotion and spirit of its subject. It is carefully tailored with newsworthy elements that appeal to readers’ interests. Unfortunately most news releases lack these elements and therefore are discarded within seconds of hitting the editor’s desk. Starr Writing knows what editors look for in a good story because Joe Starr has worked in many different newsrooms as a writer and editor. |
