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CLS Mechanical continues to receive a positive response and business from its “Healthy Home” column. What better way to boost your brand and credibility than having an advice column written by your company president in your local newspaper or magazine. Consumer advisories like Healthy Home bring added value to readers not found in standard advertisements. That’s because they capture the reader’s attention in a way that an ad cannot. The reader can use the great tips found in Healthy Home, therefore they will read it and likely cut it out and keep it for future reference. This is a perfect example of how using valued information can grab the attention of your target market. |
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Consumer advisories |
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Starr Writing Consumer Advisories |